Growing up in the construction industry taught me the benefit of having a written plan.
Contractors rely on written schedules, plan sheets, specifications, and architectural drawings to stay on course.
As 2022 draws to a close, I'm already drafting my plan for 2023.
After reviewing the data, this is what I know.
The following three practices worked exceedingly well for me in 2022.
So, I'm doubling down on these 3 things for 2023:
1) Write it down
Writing down our aims, goals, and objectives is a powerful psychological trigger.
Our subconscious mind seeks consistency.
And the act of physically committing something to paper, a whiteboard, or a note card and then keeping that commitment in plain sight...
...triggers our brains to remain consistent with that commitment.
I don't hit every goal I write down, but I come amazingly close.
And the practice has helped me define my capabilities and capacity within a given time frame...
...which has been enormously beneficial to my mental and physical health.
#2 Prioritize the Principal
It's easy to get so caught up in client work, pleasing the clients, and marketing their brand...
...we forget about the primary client and who we really work for...
At this stage in my career, I should have a personal marketing machine, churning away, building my reputation and my personal brand....
But I don't.
So I will.
#3 Scrum for One
True Scrum is a team effort, but I can (and do) use several basic Scrum methods to stay productive.
Do what I can with what I have:
We don't always have everything we need, but that shouldn't stop us from making progress.
- Improvise, and
I take what I have and make the best of it:
-Always forging ahead in the client's best interest.
Clearly define short-term goals:
In Scrum, we develop our plan and write down our goal...
...A written commitment to the target we aim to hit in our sprint.
(see #1 above 👆)
Writing out the plan beforehand keeps me on track and guides me forward.
If it's important -we write it down.
And if it's not written down...it doesn't get done.
Sprinting for a predetermined block of time keeps me focused and fresh.
Paying attention to my mental energy at different times of the day helps me understand where I'm most effective and when.
- 5:00 am - 9:00 am = Creative work
- 10:00 am - 2:00 pm = Administrative work
- 3:00 pm - 5:30 pm = Clearing space
It's important for creatives to give their minds time to wander...
All our best ideas show up when we take the time to make space.
Self-reflect and assess:
- Did I hit my target?
- What went well?
- What went badly?
- What did I learn?
Analyzing the results of my plan helps me build a better plan.
Iterate, iterate, interate....that's how we progress.
What worked for you in 2022?
Where are you doubling down for 2023?
👇👇👇Shoot me an email and let me know:👇👇👇
And if you need a marketing plan to rocket 🚀 your results, I'm here for that too.
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Let's get to work building your marketing machine.